Sales Trend Analysis:   Examining sales performance over time.
Top-Performing Products:   Identifying the best-selling products by sales revenue.
Customer Demographics:   Understanding the geographical distribution of the customer base.
Order Volume:   Analyzing the quantity of orders placed each year.
Brand and Product Category Performance:   Evaluating sales by brand and product category.
Summery Of Insights
Sales Trend Analysis:   Sales showed consistent growth from January 2016 to February 2018, with a significant peak in March and April 2018, followed by a decline.
Top-Performing Products:   The Trek Slash 8 27.5 was the top seller with $0.56 million in sales, though most top products had declining sales contributions in 2018.
Customer Demographics:   New York state houses the majority of customers, with 70.52% of the customer base, followed by California and Texas.
Order Volume:   The highest order volume was recorded in 2017 at 2.07K, while 2018 saw a significant drop to 0.88K.
Brand and Product Category Performance:   Trek leads in overall brand sales with $4.6 million and dominates multiple categories, including mountain and road bikes. Electra leads in cruiser, comfort, and children's bikes categories.
Recommendations And Next Steps
Sales Trend Analysis:   Investigate the causes behind the sales spike and subsequent decline in 2018 to develop strategies to sustain growth. This could involve market analysis or seasonal promotion strategies.
Top-Performing Products:   Focus marketing efforts on the top-selling products while exploring reasons for the decline in 2018. Consider introducing new models or rebranding underperforming products.
Customer Demographics:   Tailor marketing campaigns to target the states with the highest customer base, particularly New York, California, and Texas. Explore strategies to increase penetration in other regions.
Order Volume:   Analyze the factors contributing to the peak in 2017 and the decline in 2018 to replicate successful tactics and avoid downturns in future years.
Brand and Product Category Performance:   Leverage Trek's dominance in key categories by expanding product lines or offering bundled deals. Also, address the underperformance of brands like Pure Cycles, Ritchey, and Strider through promotional efforts or product repositioning.